Our goal is to be a pioneering multinational company, utilizing international best practices and to live by our core values.

We’re a privately owned company engaged in general trading, headquartered in Dubai, world’s trading hub. The company’s main business activities are Fast Moving: Consumer Goods, Food Products, Consumer Electronics & Household Appliances and Building Materials. The company carries a much diversified range of brands & products under these categories...

• Customer Service: Our commitment to provide the best services to our customers, consumers and our Business Partners.
• Team Work: We have the ability to work together towards the Company Vision.
• Quality: We take pride in the quality of work that we deliver and its outcome.
• Integrity: One of our core values is Integrity. It is displayed through honesty, fairness and accountability.

We work together as one team, we share knowledge and we help each other succeed. We engage with, respect and earn the trust of our business partners and society.